1. Business in a Post-COVID World: The Move to Stakeholder Capitalism. (May 2023) Authors: Freeman, R. Edward; Freeman, Ben Other Names: Bhattacharya C. B. guest-editor.; Singh Ramendra guest-editor. Journal: Journal of human values Issue: Volume 29:Number 2(2023) Page Start: 105 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Business models to serve low-income consumers in emerging markets. (September 2017) Authors: Pels, Jaqueline; Sheth, Jagdish N. Other Names: Mason Katy guest-editor.; Chakrabarti Ronika guest-editor.; Singh Ramendra guest-editor. Journal: Marketing theory Issue: Volume 17:Number 3(2017) Page Start: 373 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Impact of COVID-19 on the Income of Entrepreneurs Who Borrowed from SHG. (May 2023) Authors: Malhotra, Nishi; Baag, Pankaj Kumar Other Names: Bhattacharya C. B. guest-editor.; Singh Ramendra guest-editor. Journal: Journal of human values Issue: Volume 29:Number 2(2023) Page Start: 153 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Insights from India's Encounters with COVID-19. (May 2023) Authors: Gowda, M. V. Rajeev; Thakur, Fiza Other Names: Bhattacharya C. B. guest-editor.; Singh Ramendra guest-editor. Journal: Journal of human values Issue: Volume 29:Number 2(2023) Page Start: 115 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Market resource gaps: Identifying resources to cocreate solutions that facilitate consumption. (September 2017) Authors: Abendroth, Lisa J.; Pels, Jaqueline Other Names: Mason Katy guest-editor.; Chakrabarti Ronika guest-editor.; Singh Ramendra guest-editor. Journal: Marketing theory Issue: Volume 17:Number 3(2017) Page Start: 357 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Markets and marketing at the bottom of the pyramid. (September 2017) Authors: Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra Other Names: Mason Katy guest-editor.; Chakrabarti Ronika guest-editor.; Singh Ramendra guest-editor. Journal: Marketing theory Issue: Volume 17:Number 3(2017) Page Start: 261 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Markets and marketing research on poverty and its alleviation: Summarizing an evolving logic toward human capabilities, well-being goals and transformation. (September 2017) Authors: Sridharan, Srinivas; Barrington, Dani J.; Saunders, Stephen G. Other Names: Mason Katy guest-editor.; Chakrabarti Ronika guest-editor.; Singh Ramendra guest-editor. Journal: Marketing theory Issue: Volume 17:Number 3(2017) Page Start: 323 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Mindfulness and Diversity Acceptance as Indicators of Frugality-linked Sustainability Behaviour During COVID-19: Mediating Role of Happiness. (May 2023) Authors: Rishi, Parul; BK, Pavan; Gupta, Soumya; Sinha, Shruti Other Names: Bhattacharya C. B. guest-editor.; Singh Ramendra guest-editor. Journal: Journal of human values Issue: Volume 29:Number 2(2023) Page Start: 137 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Redefining the bottom of the pyramid from a marketing perspective. (September 2017) Authors: Yurdakul, Dicle; Atik, Deniz; Dholakia, Nikhilesh Other Names: Mason Katy guest-editor.; Chakrabarti Ronika guest-editor.; Singh Ramendra guest-editor. Journal: Marketing theory Issue: Volume 17:Number 3(2017) Page Start: 289 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Rethinking the bottom of the pyramid: A critical perspective from an emerging economy. (September 2017) Authors: Faria, Alex; Hemais, Marcus Other Names: Mason Katy guest-editor.; Chakrabarti Ronika guest-editor.; Singh Ramendra guest-editor. Journal: Marketing theory Issue: Volume 17:Number 3(2017) Page Start: 271 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗