Markets and marketing at the bottom of the pyramid. (September 2017)
- Record Type:
- Journal Article
- Title:
- Markets and marketing at the bottom of the pyramid. (September 2017)
- Main Title:
- Markets and marketing at the bottom of the pyramid
- Authors:
- Mason, Katy
Chakrabarti, Ronika
Singh, Ramendra - Other Names:
- Mason Katy guest-editor.
Chakrabarti Ronika guest-editor.
Singh Ramendra guest-editor. - Abstract:
- Is Part Of:
- Marketing theory. Volume 17:Number 3(2017)
- Journal:
- Marketing theory
- Issue:
- Volume 17:Number 3(2017)
- Issue Display:
- Volume 17, Issue 3 (2017)
- Year:
- 2017
- Volume:
- 17
- Issue:
- 3
- Issue Sort Value:
- 2017-0017-0003-0000
- Page Start:
- 261
- Page End:
- 270
- Publication Date:
- 2017-09
- Subjects:
- Marketing -- Social aspects -- Periodicals
Marketing research -- Periodicals
Marketing research -- Methodology -- Periodicals
Marketing -- Periodicals
381.01 - Journal URLs:
- http://mtq.sagepub.com ↗
http://www.uk.sagepub.com/home.nav ↗
http://firstsearch.oclc.org ↗ - DOI:
- 10.1177/1470593117702286 ↗
- Languages:
- English
- ISSNs:
- 1470-5931
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 7729.xml