1. Absolute value : what really influences customers in the age of (nearly) perfect information.: what really influences customers in the age of (nearly) perfect information. (©2014) Other Names: Simonson, Itamar Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Absolute value : what really influences customers in the age of (nearly) perfect information.: what really influences customers in the age of (nearly) perfect information. (©2014) Other Names: Simonson, Itamar Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Beating the Market: The Allure of Unintended Value. (December 2013) Authors: Sela, Aner; Simonson, Itamar; Kivetz, Ran Journal: JMR, Journal of marketing research Issue: Volume 50:Number 6(2013) Page Start: 691 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Bringing (Contingent) Loss Aversion Down to Earth — A Comment on Gal & Rucker's Rejection of "Losses Loom Larger Than Gains". Issue 3 (20th April 2018) Authors: Simonson, Itamar; Kivetz, Ran Editors: Shavitt, Sharon Journal: Journal of consumer psychology Issue: Volume 28:Issue 3(2018) Page Start: 517 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Comparison selection: An approach to the study of consumer judgment and choice. Issue 1 (12th October 2012) Authors: Simonson, Itamar; Bettman, James R.; Kramer, Thomas; Payne, John W. Journal: Journal of consumer psychology Issue: Volume 23:Issue 1(2013) Page Start: 137 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Directions for judgment and decision making research based on comparison selection: Reply to Arkes, Johnson, and Kardes. Issue 1 (12th October 2012) Authors: Simonson, Itamar; Bettman, James R.; Kramer, Thomas; Payne, John W. Journal: Journal of consumer psychology Issue: Volume 23:Issue 1(2013) Page Start: 161 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Predicting consumers' choices in the age of the internet, AI, and almost perfect tracking: Some things change, the key challenges do not. Issue 1 (9th December 2020) Authors: Gal, David; Simonson, Itamar Journal: Consumer psychology review Issue: Volume 4:Issue 1(2021) Page Start: 135 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. The Asymmetric Impact of Context on Advantaged versus Disadvantaged Options. (April 2018) Authors: Evangelidis, Ioannis; Levav, Jonathan; Simonson, Itamar Journal: JMR, Journal of marketing research Issue: Volume 55:Number 2(2018) Page Start: 239 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect. (November 2014) Authors: Gao, Leilei; Huang, Yanliu; Simonson, Itamar Journal: Journal of marketing Issue: Volume 78:Number 6(2014) Page Start: 143 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. The positive effect of assortment size on purchase likelihood: The moderating influence of decision order1. Issue 4 (14th December 2015) Authors: Gao, Leilei; Simonson, Itamar Journal: Journal of consumer psychology Issue: Volume 26:Issue 4(2016) Page Start: 542 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗