Directions for judgment and decision making research based on comparison selection: Reply to Arkes, Johnson, and Kardes. Issue 1 (12th October 2012)

• Record Type: Journal Article
• Authors: Simonson, Itamar; Bettman, James R.; Kramer, Thomas; Payne, John W.
• Is Part Of: Journal of consumer psychology. Volume 23:Issue 1(2013)
• Page Start: 161
• Page End: 163
• Publication Date: 2012-10-12
• Subjects: Decision Making -- Preferences -- Choice and Judgment -- Comparisons; Consumer behavior -- Periodicals; Consumption (Economics) -- Psychological aspects -- Periodicals; 658.8342
• DOI: 10.1016/j.jcps.2012.10.006
• Languages: English
• ISSNs: 1057-7408

Abstract

Abstract: Our target article proposed an alternative perspective for studying consumer judgment and decision making, focusing on the types and weights of comparisons consumers select. In this response we consider the major points made by each of the commentators and examine their implications for future work addressing our comparison‐focused approach.