1. An interdisciplinary method for brand association research. Issue 4 (13th May 2014) Authors: Simone Guercini, Professor; Ranfagni, Silvia; Guercini, Simone; Crawford Camiciottoli, Belinda Journal: Management decision Issue: Volume 52:Issue 4(2014) Page Start: 724 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. An interdisciplinary method for brand association research. Issue 4 (13th May 2014) Authors: Ranfagni, Silvia; Guercini, Simone; Crawford Camiciottoli, Belinda Editors: Simone Guercini, Professor Journal: Management decision Issue: Volume 52:Issue 4(2014) Page Start: 724 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Combining qualitative methods in practice. Issue 4 (13th May 2014) Authors: Simone Guercini, Professor; Carù, Antonella; Cova, Bernard; Pace, Stefano Journal: Management decision Issue: Volume 52:Issue 4(2014) Page Start: 777 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Combining qualitative methods in practice: A contextualized account of the evolution of consumer studies. Issue 4 (13th May 2014) Authors: Carù, Antonella; Cova, Bernard; Pace, Stefano Editors: Simone Guercini, Professor Journal: Management decision Issue: Volume 52:Issue 4(2014) Page Start: 777 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Crowdsourcing content analysis for managerial research. Issue 4 (13th May 2014) Authors: Simone Guercini, Professor; Conley, Caryn; Tosti-Kharas, Jennifer Journal: Management decision Issue: Volume 52:Issue 4(2014) Page Start: 675 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Crowdsourcing content analysis for managerial research. Issue 4 (13th May 2014) Authors: Conley, Caryn; Tosti-Kharas, Jennifer Editors: Simone Guercini, Professor Journal: Management decision Issue: Volume 52:Issue 4(2014) Page Start: 675 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Gift-giving, sharing and commodity exchange at Bookcrossing.com: new insights from a qualitative analysis. Issue 4 (13th May 2014) Authors: Simone Guercini, Professor; Corciolani, Matteo; Dalli, Daniele Journal: Management decision Issue: Volume 52:Issue 4(2014) Page Start: 755 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Gift-giving, sharing and commodity exchange at Bookcrossing.com: new insights from a qualitative analysis. Issue 4 (13th May 2014) Authors: Corciolani, Matteo; Dalli, Daniele Editors: Simone Guercini, Professor Journal: Management decision Issue: Volume 52:Issue 4(2014) Page Start: 755 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Hybrid analysis of textual data. Issue 4 (13th May 2014) Authors: Simone Guercini, Professor; Raich, Margit; Müller, Julia; Abfalter, Dagmar Journal: Management decision Issue: Volume 52:Issue 4(2014) Page Start: 737 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Hybrid analysis of textual data: Grounding managerial decisions on intertwined qualitative and quantitative analysis. Issue 4 (13th May 2014) Authors: Raich, Margit; Müller, Julia; Abfalter, Dagmar Editors: Simone Guercini, Professor Journal: Management decision Issue: Volume 52:Issue 4(2014) Page Start: 737 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗