Author/Creator: Romaniuk, Jenni - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Romaniuk, Jenni

1. Barriers to Increasing Donor Support: Evidence on the Incidence and Nature of Brand Rejection. (October 2015)

Authors:: Faulkner, Margaret; Truong, Oanh; Romaniuk, Jenni
Journal:: Nonprofit and voluntary sector quarterly
Issue:: Volume 44:Number 5(2015)
Page Start:: 1007
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. Brand awareness: revisiting an old metric for a new world. Issue 5 (21st August 2017)

Authors:: Romaniuk, Jenni; Wight, Samuel; Faulkner, Margaret
Journal:: Journal of product & brand management
Issue:: Volume 26:Issue 5(2017)
Page Start:: 469
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. Comparing Approaches to Elicit Brand Attributes both Face-to-face and Online. (2016)

Authors:: Hogan, Samantha; Romaniuk, Jenni; Faulkner, Margaret
Journal:: International journal of market research
Issue:: Volume 58:Number 1(2016)
Page Start:: 57
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

4. Comparing direct and indirect branding in advertising. Issue 1 (February 2016)

Authors:: Hartnett, Nicole; Romaniuk, Jenni; Kennedy, Rachel
Journal:: Australasian marketing journal
Issue:: Volume 24:Issue 1(2016)
Page Start:: 20
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

5. Comparing Direct and Indirect Branding in Advertising. Issue 1 (February 2016)

Authors:: Hartnett, Nicole; Romaniuk, Jenni; Kennedy, Rachel
Journal:: Australasian marketing journal
Issue:: Volume 24:Issue 1(2016)
Page Start:: 20
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

6. Distortion in Retrospective Measures of Word of Mouth. (July 2013)

Authors:: East, Robert; Uncles, Mark D.; Romaniuk, Jenni; Hand, Chris
Journal:: International journal of market research
Issue:: Volume 55:Number 4(2013)
Page Start:: 477
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

7. Does an expanded brand user base of co-branded advertising help ad-memorability?. (July 2018)

Authors:: Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; Cohen, Justin
Journal:: International journal of market research
Issue:: Volume 60:Number 4(2018)
Page Start:: 366
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

8. Exploring the past Behaviour of New Brand Buyers. (September 2016)

Authors:: Tanusondjaja, Arry; Trinh, Giang; Romaniuk, Jenni
Journal:: International journal of market research
Issue:: Volume 58:Number 5(2016)
Page Start:: 733
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

9. Factors Associated with the Production of Word of Mouth. (May 2015)

Authors:: East, Robert; Uncles, Mark; Romaniuk, Jenni; Riley, Francesca Dall'olmo
Journal:: International journal of market research
Issue:: Volume 57:Number 3(2015)
Page Start:: 439
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

10. Factors Moderating the Impact of Word of Mouth for TV and Film Broadcasts. Issue 1 (February 2013)

Authors:: Nguyen, Cathy; Romaniuk, Jenni
Journal:: Australasian marketing journal
Issue:: Volume 21:Issue 1(2013)
Page Start:: 25
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗