1. Assessing the acceptance of technological implants (the cyborg): Evidences and challenges. (May 2017) Authors: Pelegrín-Borondo, Jorge; Reinares-Lara, Eva; Olarte-Pascual, Cristina Journal: Computers in human behavior Issue: Volume 70(2017) Page Start: 104 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Attitudes toward mobile advertising among users versus non-users of the mobile Internet. Issue 2 (May 2015) Authors: Izquierdo-Yusta, Alicia; Olarte-Pascual, Cristina; Reinares-Lara, Eva Journal: Telematics and informatics Issue: Volume 32:Issue 2(2015) Page Start: 355 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Do you want to be a cyborg? The moderating effect of ethics on neural implant acceptance. (August 2018) Authors: Reinares-Lara, Eva; Olarte-Pascual, Cristina; Pelegrín-Borondo, Jorge Journal: Computers in human behavior Issue: Volume 85(2018) Page Start: 43 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Effectiveness of advertising formats in television. (2015) Authors: Martín-Santana, Josefa D.; Reinares-Lara, Eva; Reinares-Lara, Pedro Journal: International journal of internet marketing and advertising Issue: Volume 9:Number 2(2015) Page Start: 85 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Effectiveness of Radio Spokesperson'S Gender, Vocal Pitch and Accent and the Use of Music in Radio Advertising. Issue 3 (July 2015) Authors: Martín-Santana, Josefa D.; Muela-Molina, Clara; Reinares-Lara, Eva; Rodríguez-Guerra, Miriam Journal: Business research quarterly Issue: Volume 18:Issue 3(2015) Page Start: 143 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Journalists as radio advertising endorsers in news or talk radio stations. (December 2020) Authors: Muela-Molina, Clara; Martín-Santana, Josefa D; Reinares-Lara, Eva Other Names: Rantanen Terhi guest-editor. Journal: Journalism Issue: Volume 21:Number 12(2020) Page Start: 1913 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Proposal for modeling social robot acceptance by retail customers: CAN model + technophobia. (January 2022) Authors: Subero-Navarro, Áurea; Pelegrín-Borondo, Jorge; Reinares-Lara, Eva; Olarte-Pascual, Cristina Journal: Journal of retailing and consumer services Issue: Volume 64(2022) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. The "right" wine taster: Identifying individuals high in emergent nature to develop new market-oriented products. Issue 3 (4th March 2019) Authors: Juaneda-Ayensa, Emma; Olarte-Pascual, Cristina; Reinares-Lara, Eva; Reinares-Lara, Pedro Journal: British food journal Issue: Volume 121:Issue 3(2019) Page Start: 675 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The "right" wine taster: Identifying individuals high in emergent nature to develop new market-oriented products. Issue 3 (7th January 2019) Authors: Juaneda-Ayensa, Emma; Olarte-Pascual, Cristina; Reinares-Lara, Eva; Reinares-Lara, Pedro Journal: British food journal Issue: Volume 121:Issue 3(2019) Page Start: 675 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. The Effects of Accent, Differentiation, and Stigmatization on Spokesperson Credibility in Radio Advertising. Issue 1 (1st January 2016) Authors: Reinares-Lara, Eva; Martín-Santana, Josefa D.; Muela-Molina, Clara Journal: Journal of global marketing Issue: Volume 29:Issue 1(2016) Page Start: 15 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗