Attitudes toward mobile advertising among users versus non-users of the mobile Internet. Issue 2 (May 2015)

• Record Type: Journal Article
• Authors: Izquierdo-Yusta, Alicia; Olarte-Pascual, Cristina; Reinares-Lara, Eva
• Is Part Of: Telematics and informatics. Volume 32:Issue 2(2015)
• Page Start: 355
• Page End: 366
• Publication Date: 2015-05
• Subjects: Telecommunication -- Periodicals; Computer networks -- Periodicals; Télécommunications -- Périodiques; Réseaux d'ordinateurs -- Périodiques; 384
• DOI: 10.1016/j.tele.2014.10.001
• Languages: English
• ISSNs: 0736-5853

Abstract

<abstract xml:lang="en" abstract-type="author-highlights" id="ab005"> <title id="st075">Highlights</title> <sec> <p id="sp0005"> <list id="l0005"> <list-item id="o0005"> <label></label> <p id="p0285">The development of mobile devices offers alternatives for interacting with consumers.</p> </list-item> <list-item id="o0010"> <label></label> <p id="p0290">This study analyzes the antecedents and consequences towards mobile advertisings.</p> </list-item> <list-item id="o0015"> <label></label> <p id="p0295">Attitudes exert positive influences on intentions to receive advertising.</p> </list-item> <list-item id="o0020"> <label></label> <p id="p0300">Perceived added value and subjective norms exert a positive influence on attitudes.</p> </list-item> </list> </p> </sec> </abstract>