Author/Creator: Poon, Patrick - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Poon, Patrick

1. Brand experience and customer citizenship behavior: the role of brand relationship quality. Issue 3 (8th May 2017)

Authors:: Xie, Lishan; Poon, Patrick; Zhang, Wenxuan
Journal:: Journal of consumer marketing
Issue:: Volume 34:Issue 3(2017)
Page Start:: 268
Record Type:: Journal Article
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2. Commercialisation of biotechnology in newly industrialised economies. (1st September 2004)

Authors:: Poon, Patrick; Liyanage, Shantha
Journal:: International journal of biotechnology
Issue:: Volume 6:Number 2/3(2004)
Page Start:: 243
Record Type:: Journal Article
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3. Consumer Trust in Internet Marketing and Direct Selling in China. Issue 3 (3rd July 2019)

Authors:: Poon, Patrick; Albaum, Gerald
Journal:: Journal of relationship marketing
Issue:: Volume 18:Issue 3(2019)
Page Start:: 216
Record Type:: Journal Article
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4. Consumers' attributions and brand evaluations in product‐harm crises: The role of implicit theories of personality. Issue 1 (26th October 2015)

Authors:: Yin, Cheng‐Yue; Yu, Hong‐Yan; Poon, Patrick
Journal:: Journal of consumer behaviour
Issue:: Volume 15:Issue 1(2016)
Page Start:: 87
Record Type:: Journal Article
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5. Enhancing users' well-being in virtual medical tourism communities: A configurational analysis of users' interaction characteristics and social support. (November 2022)

Authors:: Peng, Jiamin; Yang, Xiaoyun; Poon, Patrick; Xie, Lishan
Journal:: Technology in society
Issue:: Volume 71(2022)
Page Start:
Record Type:: Journal Article
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6. Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country. Issue 3 (13th March 2017)

Authors:: Poon, Patrick; Albaum, Gerald; Yin, Cheng-Yue
Journal:: International journal of retail & distribution management
Issue:: Volume 45:Issue 3(2017)
Page Start:: 328
Record Type:: Journal Article
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7. Managing Opportunism in China: The Roles of Guanxi, Environmental Uncertainty, and Management Culture. Issue 2 (14th March 2016)

Authors:: Wong, Ada Hiu Kan; Tian, Yu; Poon, Patrick
Journal:: Journal of global marketing
Issue:: Volume 29:Issue 2(2016)
Page Start:: 98
Record Type:: Journal Article
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8. Sexy or smart? The impact of endorser ethnicity and portrayal on Chinese women's attitudes toward luxury advertising. Issue 2 (11th September 2019)

Authors:: Yin, Cheng-Yue; Bi, Nan; Poon, Patrick; Sun, Yang
Journal:: Asia Pacific journal of marketing and logistics
Issue:: Volume 32:Issue 2(2020)
Page Start:: 406
Record Type:: Journal Article
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9. Sexy or smart? The impact of endorser ethnicity and portrayal on Chinese women's attitudes toward luxury advertising. Issue 2 (17th September 2019)

Authors:: Yin, Cheng-Yue; Bi, Nan; Poon, Patrick; Sun, Yang
Journal:: Asia Pacific journal of marketing and logistics
Issue:: Volume 32:Issue 2(2020)
Page Start:: 406
Record Type:: Journal Article
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10. The impact of other group members on tourists' travel experiences: A study of domestic package tours in China. Issue 3 (21st March 2016)

Authors:: Yin, Cheng-Yue; Poon, Patrick
Journal:: International journal of contemporary hospitality management
Issue:: Volume 28:Issue 3(2016)
Page Start:: 640
Record Type:: Journal Article
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