1. A Bibliometric Study of Research-Technology Management, 1998–2017: An analysis of 20 years of RTM articles offers a perspective on trends and evolutions in the journal's content and in the field of innovation management. Issue 1 (2nd January 2019) Authors: Shum, Vanessa; Park, Andrew; Maine, Elicia; Pitt, Leyland F. Journal: Research technology management Issue: Volume 62:Issue 1(2019) Page Start: 34 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Artificial Intelligence, Marketing, and the History of Technology: Kranzberg's Laws as a Conceptual Lens. Issue 1 (February 2023) Authors: Pitt, Christine; Paschen, Jeannette; Kietzmann, Jan; Pitt, Leyland F.; Pala, Erol Journal: Australasian marketing journal Issue: Volume 31:Issue 1(2023) Page Start: 81 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Brands, Truthiness and Post-Fact: Managing Brands in a Post-Rational World. (June 2018) Authors: Berthon, Pierre R.; Pitt, Leyland F. Journal: Journal of macromarketing Issue: Volume 38:Number 2(2018) Page Start: 218 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Computerized content analysis of online data – opportunities for marketing scholars and practitioners. (26th February 2020) Authors: Kietzmann, Jan; Pitt, Leyland F. Journal: European journal of marketing Issue: Volume 54:Number 3(2020) Page Start: 473 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Computerized content analysis of online data – opportunities for marketing scholars and practitioners. (27th February 2020) Authors: Kietzmann, Jan; Pitt, Leyland F. Journal: European journal of marketing Issue: Volume 54:Number 3(2020) Page Start: 473 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Do I like my ICON? Determining preferences for firms' mode of strategic focus. (5th December 2006) Authors: Pitt, Leyland F.; Berthon, Pierre; Prinsloo, Melani; Nel, Deon Journal: International journal of technology marketing Issue: Volume 2:Number 1(2007) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Editorial. (16th September 2020) Authors: Heinonen, Kristina; Kietzmann, Jan; Pitt, Leyland F. Journal: Journal of service management Issue: Volume 31:Number 2(2020) Page Start: 137 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Editorial. (16th September 2020) Authors: Heinonen, Kristina; Kietzmann, Jan; Pitt, Leyland F. Journal: Journal of service management Issue: Volume 31:Number 2(2020) Page Start: 137 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Editorial. (27th February 2020) Authors: Heinonen, Kristina; Kietzmann, Jan; Pitt, Leyland F. Journal: Journal of service management Issue: Volume 31:Number 2(2020) Page Start: 137 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Entrepreneurial marketing and hybrid entrepreneurship: the case of JM Reid Bamboo Rods. Issue 9 (13th June 2019) Authors: Ferreira, Caitlin C.; Lord Ferguson, Sarah; Pitt, Leyland F. Journal: Journal of marketing management Issue: Volume 35:Issue 9/10(2019) Page Start: 867 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗