1. Consumer hopefulness: construct, relevance to internet marketing, antecedents and consequences. (12th May 2004) Authors: MacInnis, Deborah J.; de Mello, Gustavo; Patrick, Vanessa M. Journal: International journal of internet marketing and advertising Issue: Volume 1:Number 2(2004) Page Start: 174 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Creating Boundary-Breaking, Marketing-Relevant Consumer Research. (March 2020) Authors: MacInnis, Deborah J.; Morwitz, Vicki G.; Botti, Simona; Hoffman, Donna L.; Kozinets, Robert V.; Lehmann, Donald R.; Lynch, John G.; Pechmann, Cornelia Journal: Journal of marketing Issue: Volume 84:Number 2(2020) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Creating Cultural Meaning in Products and Brands: A Psychological Perspective. Issue 3 (3rd July 2019) Authors: MacInnis, Deborah J.; Torelli, Carlos J.; Park, C. Whan Journal: Journal of consumer psychology Issue: Volume 29:Issue 3(2019) Page Start: 555 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me. Issue 3 (11th January 2017) Authors: MacInnis, Deborah J.; Folkes, Valerie S. Journal: Journal of consumer psychology Issue: Volume 27:Issue 3(2017) Page Start: 355 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Perceptual dimensions differentiate emotions. Issue 8 (16th November 2016) Authors: Cavanaugh, Lisa A.; MacInnis, Deborah J.; Weiss, Allen M. Journal: Cognition and emotion Issue: Volume 30:Issue 8(2016) Page Start: 1430 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Perfectionism paradox: Perfectionistic concerns (not perfectionistic strivings) affect the relationship between perceived risk and choice. Issue 4 (7th March 2022) Authors: Ceylan, Gizem; Kolsarici, Ceren; MacInnis, Deborah J. Journal: Journal of consumer behaviour Issue: Volume 21:Issue 4(2022) Page Start: 880 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Personal accounts and an anatomy of conceptual contributions in the special issue. Issue 1 (2nd January 2019) Authors: Belk, Russell; MacInnis, Deborah J.; Yadav, Manjit S. Journal: Journal of marketing management Issue: Volume 35:Issue 1/2(2019) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment. (May 2017) Authors: Chun, HaeEun Helen; Diehl, Kristin; MacInnis, Deborah J. Journal: Journal of marketing Issue: Volume 81:Number 3(2017) Page Start: 96 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Strategic benefits of low fit brand extensions: When and why?. Issue 4 (12th December 2014) Authors: Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B.; MacInnis, Deborah J. Journal: Journal of consumer psychology Issue: Volume 25:Issue 4(2015) Page Start: 577 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong. (September 2020) Authors: Lin, Yu-Ting; MacInnis, Deborah J.; Eisingerich, Andreas B. Journal: Journal of marketing Issue: Volume 84:Number 5(2020) Page Start: 60 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗