Creating Cultural Meaning in Products and Brands: A Psychological Perspective. Issue 3 (3rd July 2019)

• Record Type: Journal Article
• Authors: MacInnis, Deborah J.; Torelli, Carlos J.; Park, C. Whan
• Is Part Of: Journal of consumer psychology. Volume 29:Issue 3(2019)
• Page Start: 555
• Page End: 562
• Publication Date: 2019-07-03
• Subjects: Branding -- Communication -- Cross‐cultural research -- Needs and values -- Self and identity; Consumer behavior -- Periodicals; Consumption (Economics) -- Psychological aspects -- Periodicals; 658.8342
• DOI: 10.1002/jcpy.1118
• Languages: English
• ISSNs: 1057-7408

Abstract

Abstract : R. Batra (2019) and S. Fournier and C. Alvarez (2019) provide many substantive perspectives related to the questions about creating cultural meaning in products and brands. This commentary organizes their views and thoughts under five broadly categorized questions and identifies additional relevant perspectives and questions for future research. Abstract : This article is part of a Research Dialogue: Krishna (2019):https://doi.org/10.1002/jcpy.1120 Fournier & Alvarez (2019):https://doi.org/10.1002/jcpy.1119 Batra (2019):https://doi.org/10.1002/jcpy.1122 Price & Coulter (2019):https://doi.org/10.1002/jcpy.1121