1. An application of brand personality to advergames: The effect of company attributes on advergame personality. (April 2017) Authors: Lee, Heejun; Cho, Chang-Hoan Journal: Computers in human behavior Issue: Volume 69(2017) Page Start: 235 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising. Issue 1 (2nd January 2019) Authors: Lee, Heejun; Cho, Chang-Hoan Journal: International journal of advertising Issue: Volume 38:Issue 1(2019) Page Start: 97 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Carbon–Fluorine Reductive Elimination from Nickel(III) Complexes. (11th May 2017) Authors: Lee, Heejun; Börgel, Jonas; Ritter, Tobias Journal: Angewandte Chemie Issue: Volume 129:Number 24(2017) Page Start: 7070 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Carbon–Fluorine Reductive Elimination from Nickel(III) Complexes. Issue 24 (11th May 2017) Authors: Lee, Heejun; Börgel, Jonas; Ritter, Tobias Journal: Angewandte Chemie international edition Issue: Volume 56:Issue 24(2017) Page Start: 6966 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Correlation Assisted Strong Uncorrelating Transform Complex Common Spatial Patterns for Spatially Distant Channel Data. (15th May 2018) Authors: Kim, Youngjoo; You, Jiwoo; Lee, Heejun; Lee, Seung Min; Park, Cheolsoo Other Names: Tanaka Toshihisa Academic Editor. Journal: Computational intelligence and neuroscience Issue: Volume 2018(2018) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Digital advertising: present and future prospects. Issue 3 (2nd April 2020) Authors: Lee, Heejun; Cho, Chang-Hoan Journal: International journal of advertising Issue: Volume 39:Issue 3(2020) Page Start: 332 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Exploring the Effectiveness of Advergame: The Role of Transportation on Continuous Intention to Play Advergames. (July 2022) Authors: Kim, Yunju; Lee, Heejun Journal: Journal of creative communications Issue: Volume 17:Number 2(2022) Page Start: 127 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Falling in Love with Virtual Reality Art: A New Perspective on 3D Immersive Virtual Reality for Future Sustaining Art Consumption. Issue 4 (25th February 2022) Authors: Kim, Yunju; Lee, Heejun Journal: International journal of human-computer interaction Issue: Volume 38:Issue 4(2022) Page Start: 371 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. User acceptance of 360-degree video news: an integrated model of extended TAM and U&G perspectives. Issue 4 (2nd October 2022) Authors: Kim, Yunju; Lee, Heejun Journal: Communication research and practice Issue: Volume 8:Issue 4(2022) Page Start: 327 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Uses and gratifications of smart speakers: modelling the effectiveness of smart speaker advertising. Issue 7 (2nd October 2020) Authors: Lee, Heejun; Cho, Chang-Hoan Journal: International journal of advertising Issue: Volume 39:Issue 7(2020) Page Start: 1150 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗