User acceptance of 360-degree video news: an integrated model of extended TAM and U&G perspectives. Issue 4 (2nd October 2022)

• Record Type: Journal Article
• Authors: Kim, Yunju; Lee, Heejun
• Is Part Of: Communication research and practice. Volume 8:Issue 4(2022)
• Page Start: 327
• Page End: 346
• Publication Date: 2022-10-02
• Subjects: 360-degree video news -- immersive journalism -- uses and gratifications -- technology acceptance model; Communication -- Periodicals; Communication and traffic -- Periodicals; Mass media -- Periodicals; 302.205
• DOI: 10.1080/22041451.2022.2141861
• Languages: English
• ISSNs: 2204-1451

Abstract

ABSTRACT: Adopting a uses and gratifications (U&G) approach, this study identified user motivations for watching 360-degree video news: pursuit of entertaining information, social conformity, and pursuit of usefulness. The current study also proposes a model that captures key antecedents and consequences of audiences' motives for consuming 360-degree video news by extending the technology acceptance model (TAM). Among the three motives for watching 360-degree video news, pursuit of entertaining information and pursuit of usefulness both significantly influence audience attitudes towards 360-degree video news. This is because of the perceived usefulness of the medium. Implications for research and practice are discussed.