1. Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry. (2nd January 2020) Authors: Rizomyliotis, Ioannis; Poulis, Athanasios; Apostolos, Giovanis; Konstantoulaki, Kleopatra; Kostopoulos, Ioannis Journal: Journal of strategic marketing Issue: Volume 28:Number 1(2020) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Business-to-business marketing communications : value and efficiency considerations in recessionary times /: value and efficiency considerations in recessionary times. ([2017]) Authors: Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra; Kostopoulos, Ioannis Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Do firms still need to be social? Firm generated content in social media. Issue 2 (10th August 2018) Authors: Poulis, Athanasios; Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra Journal: Information technology & people Issue: Volume 32:Issue 2(2019) Page Start: 387 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Improving SMEs' competitiveness with the use of Instagram influencer advertising and eWOM. Issue 2 (24th April 2019) Authors: Konstantopoulou, Anastasia; Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra; Badahdah, Raghad Journal: International journal of organizational analysis Issue: Volume 27:Issue 2(2019) Page Start: 308 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Improving SMEs' competitiveness with the use of Instagram influencer advertising and eWOM. Issue 2 (4th December 2018) Authors: Konstantopoulou, Anastasia; Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra; Badahdah, Raghad Journal: International journal of organizational analysis Issue: Volume 27:Issue 2(2019) Page Start: 308 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Mining the hidden seam of proximity m-payment adoption: A hybrid PLS-artificial neural network analytical approach. Issue 4 (August 2022) Authors: Giovanis, Apostolos; Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra; Magrizos, Solon Journal: European management journal Issue: Volume 40:Issue 4(2022) Page Start: 618 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Mobile apps personalisation and shareability as drivers of students' choices. (10th February 2023) Authors: Konstantoulaki, Kleopatra; Kaimakis, Kostas; Kaldis, Panagiotis; Rizomyliotis, Ioannis Journal: International journal of electronic marketing and retailing Issue: Volume 14:Number 2(2023) Page Start: 190 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Optimal Instagram advertising design features. A study on brand image and millennials' purchase intention. (3rd September 2021) Authors: Rizomyliotis, Ioannis; Zafeiriadis, Dimitrios; Konstantoulaki, Kleopatra; Giovanis, Apostolos Journal: International journal of internet marketing and advertising Issue: Volume 15:Number 4(2021) Page Start: 394 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Reassessing the Effect of Colour on Attitude and Behavioural Intentions in Promotional Activities: The Moderating Role of Mood and Involvement. Issue 3 (August 2018) Authors: Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra; Kostopoulos, Ioannis Journal: Australasian marketing journal Issue: Volume 26:Issue 3(2018) Page Start: 204 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement. Issue 3 (August 2018) Authors: Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra; Kostopoulos, Ioannis Journal: Australasian marketing journal Issue: Volume 26:Issue 3(2018) Page Start: 204 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗