Business-to-business marketing communications : value and efficiency considerations in recessionary times /: value and efficiency considerations in recessionary times. ([2017])

• Record Type: Book
• Further Information: Note: Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos.
• Authors: Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra; Kostopoulos, Ioannis
• Contents: 1. The Significance of Business-to-Business Marketing -- 2. Business-to-Business Marketing Communication During Recession -- 3. The Current Media Landscape in Business-to-Business Markets -- 4. Business-to-Business Print Ad Effectiveness: Some Empirical Evidence -- 5. Achieving Advertising Effectiveness Through Innovation -- 6. What is Next for Business-to-Business Marketing Communications?
• Publisher Details: Cham, Switzerland : Palgrave Macmillan
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 658.8/04; Business; Industrial marketing; Communication in marketing; Business -- Marketing; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Business -- Marketing; Communication in marketing; Industrial marketing; Business & Economics -- E-Commerce -- Online Trading; Business & Economics -- Public Relations; Business & Economics -- Production & Operations Management; Sales & marketing; Public relations; Business strategy; Research & development management; Management science; Industrial management; Internet marketing; Public relations; Leadership; Management; Business & Economics -- Industries -- Media & Communications Industries; Media, information & communication industries; Electronic books
• Languages: English
• ISBNs: 9783319587837; 3319587838
• Related ISBNs: 9783319587820
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (EBSCO, viewed July 06, 2017).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.