Cite
MLA Citation
Sudhir Voleti and Pulak Ghosh. “A Non-Parametric Model of Residual Brand Equity in Hierarchical Branding Structures with Application to US Beer Data.” Journal of the Royal Statistical Society, vol. 177, n.d., pp. 135–152. http://access.bl.uk/ark:/81055/vdc_100185062488.0x00005d