Cite
MLA Citation
Jieun Kwon and Barry Kudrowitz. “Concept evaluation dilemma: Presentation effect on product concept evaluation in the new product development (NPD) process.” International journal of design creativity and innovation, vol. 11, no. 2, 2023, pp. 138–158. http://access.bl.uk/ark:/81055/vdc_100184349474.0x000005