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APA Citation
Lee, H. S., Yalcinkaya, G., & Griffith, D. A. (2023). understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination. Journal of international marketing, 31(2), 64–81. http://access.bl.uk/ark:/81055/vdc_100181189691.0x000009