Cite
HARVARD Citation
Lee, H. et al. (2023). Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination. Journal of international marketing. 31 (2), pp. 64-81. [Online].
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Lee, H. et al. (2023). Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination. Journal of international marketing. 31 (2), pp. 64-81. [Online].