Peer Regulation in a Peer-to-Peer Business Model. (June 2023)

• Record Type: Journal Article
• Authors: Miao, Li; Lin, Meizhen; Wei, Wei; Moon, Hyoungeun
• Is Part Of: Journal of hospitality & tourism research. Volume 47:Number 5(2023)
• Page Start: 908
• Page End: 926
• Publication Date: 2023-06
• Subjects: peer regulation -- peer-to-peer business -- sharing economy -- Airbnb -- polycentric coregulation -- impression management; Hotel management -- Study and teaching -- Periodicals; Restaurant management -- Study and teaching -- Periodicals; Food service management -- Study and teaching -- Periodicals; 647.068
• DOI: 10.1177/10963480211031421
• Languages: English
• ISSNs: 1096-3480

Abstract

Peer-to-peer (P2P) businesses in the hospitality and tourism industry pose a regulatory challenge that has disrupted traditional regulatory schemes. This article proposes peer regulation as a form of regulation that complements and supplements command-and-control regulation and platform self-regulation in a P2P business model. Using the polycentric coregulation framework and impression management theory as a theoretical basis, this study systematically explores peer regulation at intrapeer (i.e., self-monitoring and prosocial behaviors), interpeer (i.e., trust-enforcing mechanism and belongingness-enhancing mechanism), and platform (i.e., peer-centric platform self-regulation and de-individualization) levels. The article also discusses critical peer regulation issues such as P2P evaluation and reputation systems in a multifarious regulatory environment, P2P employment, and leveraging platform self-regulation and jurisdictional regulation. This article offers a theoretical account of multilevel peer regulation as a form of P2P regulation and provides future research directions on the topic.