Mind the Age Gap! How Problematic Internet Use Affects Adults' and Emerging Adults' Well-Being and Prosocial Consumer Behavior. Issue 2 (May 2023)

• Record Type: Journal Article
• Authors: Raggiotto, Francesco; Mazzoni, Elvis; Benassi, Mariagrazia; Panesi, Sabrina; Vacondio, Martina; Filippi, Silvia; Turati, Alice; Benvenuti, Martina
• Other Names: Benvenuti Martina guest-editor.; Scarpi Daniele guest-editor.; Zarantonello Lia guest-editor.
• Is Part Of: Journal of interactive marketing. Volume 58:Issue 2/3(2023)
• Page Start: 268
• Page End: 279
• Publication Date: 2023-05
• Subjects: well-being -- emerging adults -- adults -- problematic internet use -- online social support -- prosocial consumer behavior; Direct marketing -- Periodicals; Internet marketing -- Periodicals; 658.87
• DOI: 10.1177/10949968231155803
• Languages: English
• ISSNs: 1094-9968

Abstract

While much has been reported about the negative consequences of the pervasive presence of information and communications technologies in consumers' everyday lives, the present research enriches the literature on problematic internet use by applying the cognitive-behavioral model in a consumer context, creating a bridge between marketing and psychology research, with novel insights and directions for future research. By means of a moderated mediation model tested on hundreds of consumers, the authors explore whether problematic internet use influences well-being through the mediation of prosocial consumer behavior and the moderation of online-social support. The results show that problematic internet use can indirectly affect individual well-being by affecting consumer choice. Managerial and theoretical implications are addressed.