ONLINE EDUCATION: A BOOMING PRODUCT FOR INSTITUTES POST- COVID-19?. Issue 3 (3rd July 2021)

• Record Type: Journal Article
• Authors: Agarwal, Anjali; Bansal, Kamal Mohan; Gupta, Ansh; Khurana, Rajan
• Is Part Of: Marketing education review. Volume 31:Issue 3(2021)
• Page Start: 262
• Page End: 272
• Publication Date: 2021-07-03
• Subjects: Marketing -- Study and teaching -- United States -- Periodicals; 658.8007
• DOI: 10.1080/10528008.2021.1958346
• Languages: English
• ISSNs: 1052-8008

Abstract

ABSTRACT: The COVID-19 pandemic has changed the teaching methodology across the world. Students are forced to study online in schools as well as in their private tuitions or coaching institutes. According to the IBIS world, the coaching industry is worth more than $15 billion in 2019 and is expected to reach $20 billion by 2022. At a time when the industry was waiting to achieve its annual revenue targets in the ensuing month or two, the COVID-19 struck, leaving the once overcrowded classrooms, with stacks of chairs gathering dust. The institutes made a swift transition and soon equipped themselves to provide classes online. After five months into these temporary arrangements, it became imperative to foresee whether online education will be the future trend or is ephemeral. A survey is conducted by taking some of the students' responses to find whether online coaching classes will survive post-COVID-19. A total of one hundred thirty-four (134) respondents stated their opinions and preferential objectives while studying online. This data is collected from India. The findings suggest that online education is acceptable to the students even beyond COVID-19 if institutes can deliver on satisfaction, sophistications of online testing and competition beyond geographical boundaries. The international players in the industry across the world can ponder ways to penetrate and garner market share in this sizable upcoming market.