1. Critical Success Factors in Teaching Strategic Sales Management: Evidence From Client-Based Classroom and Web-Based Formats. Issue 3 (1st September 2016) Authors: Jaskari, Harri; Jaskari, Minna-Maarit Journal: Marketing education review Issue: Volume 26:Issue 3(2016) Page Start: 171 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. The Impact of Peer Mentoring on Marketing Content Mastery. Issue 3 (1st September 2016) Authors: Metcalf, Lynn E.; Neill, Stern; R. Simon, Lisa; Dobson, Sharon; Davis, Brennan Journal: Marketing education review Issue: Volume 26:Issue 3(2016) Page Start: 126 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. From the Editor. Issue 3 (1st September 2016) Authors: Tanner, John F. (Jeff) Journal: Marketing education review Issue: Volume 26:Issue 3(2016) Page Start: 125 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. The Value of Interactive Assignments in the Online Learning Environment. Issue 3 (1st September 2016) Authors: Florenthal, Bela Journal: Marketing education review Issue: Volume 26:Issue 3(2016) Page Start: 154 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Using Conjoint Analysis to Evaluate and Reward Teaching Performance. Issue 3 (1st September 2016) Authors: Bacon, Donald R.; Zheng, Yilong (Eric); Stewart, Kim A.; Johnson, Carol J.; Paul, Pallab Journal: Marketing education review Issue: Volume 26:Issue 3(2016) Page Start: 143 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. PREPARING WORKPLACE-READY STUDENTS WITH DIGITAL MARKETING SKILLS. Issue 2 (3rd April 2019) Authors: Key, Thomas M.; Czaplewski, Andrew J.; Ferguson, Jeffery M. Journal: Marketing education review Issue: Volume 29:Issue 2(2019) Page Start: 131 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. TEACHING INNOVATIONS THAT WORK THE (MARKETING) PLAN. Issue 2 (3rd April 2019) Authors: Harding, Lora Mitchell; Alexander, Joe F. Journal: Marketing education review Issue: Volume 29:Issue 2(2019) Page Start: 105 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. THE NOT SO PASSÉ MBA: PODCASTS AS MARKETING CASES. Issue 2 (3rd April 2019) Authors: VanMeter, Rebecca A.; Schetzsle, Stacey; Howie, Katharine Journal: Marketing education review Issue: Volume 29:Issue 2(2019) Page Start: 142 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. THE TYRANNY OF TESTS: DOING AWAY WITH TESTS WITHOUT SELLING YOUR SOUL TO GRADING HELL. Issue 2 (3rd April 2019) Authors: Mittal, Sarah Journal: Marketing education review Issue: Volume 29:Issue 2(2019) Page Start: 136 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. IMPROVING INFORMATION LITERACY THROUGH GAMIFICATION: FANTASY BRAND LEAGUES. Issue 2 (3rd April 2019) Authors: Ashley, Christy Journal: Marketing education review Issue: Volume 29:Issue 2(2019) Page Start: 107 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗