Contactless hospitality in a post-Covid-19 world. Issue 2 (8th December 2020)

• Record Type: Journal Article
• Authors: Rahimizhian, Sima; Irani, Foad
• Is Part Of: International hospitality review. Volume 35:Issue 2(2021)
• Page Start: 293
• Page End: 304
• Publication Date: 2020-12-08
• Subjects: Covid-19 -- Touch-less technology -- Tourism inclinations -- Innovativeness -- Revisit intention -- Hospitality; Hospitality industry -- Periodicals; 647
• DOI: 10.1108/IHR-08-2020-0041
• Languages: English
• ISSNs: 2516-8142

Abstract

Abstract : Purpose: This study aims to investigate the mediating effect of consumer innovativeness in the relationship between tourism inclinations and revisit intention. This study focuses on the significance of innovative technologies that help to reduce physical contact and optimize operations and services to offer a direct added value to hospitality businesses and their customers. Design/methodology/approach: This study uses a self-reported survey design using an online questionnaire to collect data from randomly selected potential tourists. The survey was in English. Data collection was carried out from June to July 2020, and a valid sample of 272 responses was obtained for data analysis. Findings: The data were analyzed using ADANCO software. The study suggested that tourism inclination has both direct and indirect impacts on revisit intention through innovativeness. Originality/value: This study allows a deeper understanding of the importance of contactless and low laborer-interaction technologies that help hospitality industry to win back pandemic-sensitive customers once this outbreak is over. To do this, the mediating effect of consumer innovativeness on their intention to revisit a tourist destination post-Covid-19 was investigated.