Cite
HARVARD Citation
Jiang, C. et al. (2023). A Conceptual Model Exploring the Emergence of Consumer Xenocentrism: The Role of Antecedents and Disidentification. Journal of international consumer marketing. 35 (2), pp. 180-193. [Online].
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Jiang, C. et al. (2023). A Conceptual Model Exploring the Emergence of Consumer Xenocentrism: The Role of Antecedents and Disidentification. Journal of international consumer marketing. 35 (2), pp. 180-193. [Online].