A Conceptual Model Exploring the Emergence of Consumer Xenocentrism: The Role of Antecedents and Disidentification. Issue 2 (15th March 2023)

• Record Type: Journal Article
• Authors: Jiang, Chuandi; Christian, Ronald G.
• Is Part Of: Journal of international consumer marketing. Volume 35:Issue 2(2023)
• Page Start: 180
• Page End: 193
• Publication Date: 2023-03-15
• Subjects: Consumer xenocentrism -- disidentification -- intercultural interaction; Marketing research -- Periodicals; Foreign trade promotion -- Periodicals; 658.8405
• DOI: 10.1080/08961530.2022.2078756
• Languages: English
• ISSNs: 0896-1530

Abstract

Abstract: The purpose of this conceptual paper is to develop a theoretical framework that identifies antecedents for the emergence of consumer xenocentrism (C-XEN). Blending perspectives from social identity theory and dependency theory, a conceptual framework is developed to illustrate the emergence of C-XEN. The framework specifies social, cognitive, and affective antecedents of C-XEN, and proposes that disidentification mediates the relationship between the antecedents and the emergence of C-XEN. The framework provides a comprehensive understanding of the circumstances under which xenocentric attitudes emerge, enhance, and lead to a favorable bias toward foreign products. Testable propositions are discussed to stimulate future research.