Critical insights of nano-based pharmaceutical, cosmeceutical and nutraceutical products: Empirical evidence from the consumption values perspective. (May 2023)

• Record Type: Journal Article
• Authors: Goh, Choon Fu; Long, Chiau Ming; Humaira Fedelis, Nur Aisyah; Hamdan, Halimaton; Chuah, Soo Cheng; Yeo, Sook Fern; Tan, Cheng Ling; Wong, Tin Wui
• Is Part Of: Journal of retailing and consumer services. Volume 72(2023)
• Publication Date: 2023-05
• Subjects: Pharmaceutical -- Cosmeceutical -- Nutraceutical -- Nanotechnology -- Consumption values theory; Retail trade -- Periodicals; Service industries -- Periodicals; Customer services -- Periodicals; Commerce de détail -- Périodiques; Service à la clientèle -- Périodiques; Customer services; Retail trade; Periodicals; 658.87
• DOI: 10.1016/j.jretconser.2023.103270
• Languages: English
• ISSNs: 0969-6989

Abstract

Abstract: Nanotechnology has received a widespread application recently in the development of pharmaceutical, cosmeceutical and nutraceutical (PCN) products through utilizing nanomaterials in the formulation and/or shaping of the finished products at nanoscale. This study investigates factors influencing Malaysia consumer decisions in nano-based PCN products purchase by consumption values theory (n = 181). The moderating effect of nano labelling on consumption decisions is examined. Nano labelling is found to strengthen the relationship between epistemic value and consumption decisions. The knowledge-based consumption decisions can be misled by inappropriate label information that has implications for policy makers and marketing practitioners. Highlights: Factors governing the consumption decision of nanoceutical products are investigated. Enhancing consumers with product knowledge promotes consumption decisions. Consumers with inadequate product knowledge are primary target requiring product education. Product knowledge can be disseminated via product labelling. Existing inaccurate/lack product labelling scenario risks inappropriate product consumption.