Toward Marketplace Diversity: A Multimeasure, Multidimensional Study of the Journal of Public Policy & Marketing. (April 2013)

• Record Type: Journal Article
• Authors: DeBerry-Spence, Benét; Ekpo, Akon Elizabeth; Adelakun, Mopelola; Gunay, Hande
• Is Part Of: Journal of public policy & marketing. Volume 32:Number 1(2013)Supplement
• Page Start: 6
• Page End: 15
• Publication Date: 2013-04
• Subjects: marketplace diversity -- journal diversity -- academic diversity -- content analysis; Marketing -- Periodicals; Marketing -- Social aspects -- Periodicals; 658.802
• DOI: 10.1509/jppm.12.042
• Languages: English
• ISSNs: 0743-9156

Abstract

To reflect greater marketplace diversity and inclusion, journals must publish research that engages a broader repertoire of intellectual resources and approaches. The authors examine how Journal of Public Policy & Marketing (JPPM) contributes to this area from a multimeasure, multidimensional perspective. This research illustrates how JPPM's composition of diversity has changed over time and provides insight into how JPPM successfully fulfills its mission.