Cite
HARVARD Citation
Lipschultz, J. (2023). Book Review: Integrated Marketing Communication, a Consumer-Centric Approach for the Digital Era, by Thomas R. Flynn, James R. Smith, and Michael F. Walsh and Principles of Strategic Communication, by Derina Holtzhausen, Jami A. Fullerton, Bobbi Kay Lewis, and Danny Shipka. Journalism & mass communication educator. pp. 101-104. [Online].