Book Review: Integrated Marketing Communication, a Consumer-Centric Approach for the Digital Era, by Thomas R. Flynn, James R. Smith, and Michael F. Walsh and Principles of Strategic Communication, by Derina Holtzhausen, Jami A. Fullerton, Bobbi Kay Lewis, and Danny Shipka. (March 2023)

Record Type:: Journal Article
Title:: Book Review: Integrated Marketing Communication, a Consumer-Centric Approach for the Digital Era, by Thomas R. Flynn, James R. Smith, and Michael F. Walsh and Principles of Strategic Communication, by Derina Holtzhausen, Jami A. Fullerton, Bobbi Kay Lewis, and Danny Shipka. (March 2023)
Main Title:: Book Review: Integrated Marketing Communication, a Consumer-Centric Approach for the Digital Era, by Thomas R. Flynn, James R. Smith, and Michael F. Walsh and Principles of Strategic Communication, by Derina Holtzhausen, Jami A. Fullerton, Bobbi Kay Lewis, and Danny Shipka
Authors:: Lipschultz, Jeremy Harris
Abstract:
Is Part Of:: Journalism & mass communication educator. Volume 78:Number 1(2023)
Journal:: Journalism & mass communication educator
Issue:: Volume 78:Number 1(2023)
Issue Display:: Volume 78, Issue 1 (2023)
Year:: 2023
Volume:: 78
Issue:: 1
Issue Sort Value:: 2023-0078-0001-0000
Page Start:: 101
Page End:: 104
Publication Date:: 2023-03
Subjects:: Communication -- Study and teaching (Higher) -- United States -- Periodicals
Journalism -- Study and teaching (Higher) -- United States -- Periodicals
Mass media -- Study and teaching (Higher) -- United States -- Periodicals
070.07
Journal URLs:: http://jmc.sagepub.com/ ↗
http://journals.sagepub.com/toc/jmcb/current# ↗
http://www.sagepublications.com/ ↗
DOI:: 10.1177/10776958221139895 ↗
Languages:: English
ISSNs:: 1077-6958
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 25280.xml