Book Review: Brand Together: How Co-creation Generates Innovation and Re-energizes Brands. (May 2013)

Record Type:: Journal Article
Title:: Book Review: Brand Together: How Co-creation Generates Innovation and Re-energizes Brands. (May 2013)
Main Title:: Book Review: Brand Together: How Co-creation Generates Innovation and Re-energizes Brands
Authors:: Wilson, Alan
Abstract:
Is Part Of:: International journal of market research. Volume 55:Number 3(2013)
Journal:: International journal of market research
Issue:: Volume 55:Number 3(2013)
Issue Display:: Volume 55, Issue 3 (2013)
Year:: 2013
Volume:: 55
Issue:: 3
Issue Sort Value:: 2013-0055-0003-0000
Page Start:: 465
Page End:: 466
Publication Date:: 2013-05
Subjects:: Marketing research -- Periodicals
658.8305
Journal URLs:: http://www.uk.sagepub.com/home.nav ↗
http://journals.sagepub.com/home/mre ↗
DOI:: 10.2501/IJMR-2013-041 ↗
Languages:: English
ISSNs:: 1470-7853
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 25179.xml