Effects of in-store information quality and store credibility on consumer engagement in green retailing. (March 2023)

• Record Type: Journal Article
• Authors: Kumar, Prashant; Utkarsh,
• Is Part Of: Journal of retailing and consumer services. Volume 71(2023)
• Publication Date: 2023-03
• Subjects: In-store information quality -- Consumer passion -- Consumer engagement behaviours -- Green marketing; Retail trade -- Periodicals; Service industries -- Periodicals; Customer services -- Periodicals; Commerce de détail -- Périodiques; Service à la clientèle -- Périodiques; Customer services; Retail trade; Periodicals; 658.87
• DOI: 10.1016/j.jretconser.2022.103195
• Languages: English
• ISSNs: 0969-6989

Abstract

Abstract: Literature has reported that store-level information is crucial in determining consumer engagement with green stores. This study examines the effects of in-store (green) information quality on consumer engagement behaviours and mediating effects of store credibility. Moreover, the study reveals whether consumer passion for the environment moderates the effect of in-store (green) information quality on store credibility. Statistical analyses of useable data from 763 respondents examined the relationships. Credibility emerged as a key mechanism to enhance the effects of information quality on consumer engagement. Thus, this study extends theoretical discussions on information quality, consumer passion, and consumer engagement for green retailing.