Efficiency evaluation of Asia's cultural tourism using a dynamic DEA approach. (December 2022)

• Record Type: Journal Article
• Authors: Wu, Yueh-Cheng; Lin, Sheng-Wei
• Is Part Of: Socio-economic planning sciences. Number 84(2023)
• Publication Date: 2022-12
• Subjects: Tourist destination -- Cultural tourism -- DEA Approach; C10 -- C54 -- C61 -- C67; Planning -- Periodicals; Economic policy -- Periodicals; Social policy -- Periodicals; Planification -- Périodiques; Politique économique -- Périodiques; Politique sociale -- Périodiques; ECONOMIC PLANNING; SOCIAL PLANNING; DECISION-MAKING; 361
• DOI: 10.1016/j.seps.2022.101426
• Languages: English
• ISSNs: 0038-0121

Abstract

Abstract: Cultural tourism has become important for economic transformation. This study aims to construct a model that assesses the performance of cultural tourism for various tourist destinations in Asia through a dynamic data envelopment analysis (DEA) approach with consideration of various aspects of the development of cultural tourism and the formulation of related government policies. According to the overall efficiency values, Cambodia, China, Hong Kong, and Singapore were the top performers throughout the study period. Moreover, the results obtained with the dynamic DEA model differ significantly from those obtained with the static DEA model. The dynamic framework allows the reallocation of resources over time which directly affects efficiency measurement. Finally, the bootstrapped truncated regression results suggest that tourists value the integration and utilization of resources at the tourist destination in cultural tourism. Raising the awareness of the value of cultural resources is vital for developing synergies between tourism and culture. Highlights: We conduct a dynamic data envelopment analysis model to construct a model for assessing Asia's tourist destinations. The findings demonstrate that efficiency scores of the benchmarks remain unchanged in most cases, but the scores of inefficient decision-making units are changing all the time. What matters to tourists is whether a tourist destination fully integrates the relevant resources and utilizes them in cultural tourism. The results revealed that dynamic method must be considered to measure cultural tourism efficiency.