Marketing Efficiency among Gender-Based Decision-Making Farm Households in Southern Ethiopia. Issue 5 (20th October 2022)

• Record Type: Journal Article
• Authors: Gebre, Girma Gezimu; Isoda, Hiroshi; Amekawa, Yuichiro; Rahut, Dil Bahadur; Nomura, Hisako; Watanabe, Takaaki
• Is Part Of: Journal of international food & agribusiness marketing. Volume 34:Issue 5(2022)
• Page Start: 538
• Page End: 563
• Publication Date: 2022-10-20
• Subjects: Dawuro -- decision-making -- Ethiopia -- gender -- marketing efficiency; Food supply -- Periodicals; Food -- Marketing -- Periodicals; Food industry and trade -- Periodicals; 338.10688
• DOI: 10.1080/08974438.2021.1911906
• Languages: English
• ISSNs: 0897-4438

Abstract

Abstract: This study examines the effect of gender on marketing efficiency among maize producing households using data collected in the Dawuro zone, southern Ethiopia. Results indicate that the amount of maize assigned to the first ranked (most efficient) channel for male, female and joint decision-making households is significantly larger than that of the second, third, and fourth ranked channels, respectively. Significant results vary across gender categories at the same stage of marketing channel. Female decision-making households receive a lower producer price, as well as cover higher marketing costs and margins of middlemen, as compared to male and joint decision-makers at the same stage of the marketing channel. This study also found a limited financial ability for local institutions to establish maize storages in the study area. There is a need for an integrated agricultural marketing information system that would help female decision-making maize producers to better engage in available market opportunities.