Consumer repurchase intention of smart wearable devices: an extension of the technology integration model. (24th October 2022)

• Record Type: Journal Article
• Authors: Hamzah, Zalfa Laili; Waqas, Muhammad; Rahman, Rohayu Binti; Ghazali, Ezlika
• Is Part Of: International journal of technology marketing. Volume 17:Number 1(2023)
• Page Start: 78
• Page End: 98
• Publication Date: 2022-10-24
• Subjects: smart wearable -- repurchase intention -- continuance intention -- utilitarian benefits -- hedonic benefits -- economic benefits -- technology integration model; Technology -- Marketing -- Periodicals; 338.476
• Languages: English
• ISSNs: 1741-878X

Abstract

The popularity of smart wearable devices has significantly increased in recent years. However, little is known about the factors that can enhance the repurchase intention of smart wearables. This study adopted a mixed-method approach in the form of netnography and semi-structured interviews to explore the benefits that lead to the repurchase intention of smart wearables. Results revealed that consumers look for technological features and agency-based factors that facilitate their technological extension and subtraction. Similarly, individual characteristics such as self-identity can also lead to technological extension and subtraction. This technological extension and subtraction, along with intrinsic hedonic benefits, can lead to perceptions of economic value. This perception of economic value can lead to consumer satisfaction and eventually to repurchase intention of smart wearables. This result validates and enhances the technology integration model by presenting the integration of factors in a consolidated framework that can explain the repurchase intentions of smart wearables.