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APA Citation
Ismail, A. R., Nguyen, B., Chen, J., Melewar, T., & Mohamad, B. (2021). brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia. Young consumers, 22(1), 112–130. http://access.bl.uk/ark:/81055/vdc_100164827001.0x000024