Cite
HARVARD Citation
Ismail, A. et al. (2021). Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia. Young consumers. 22 (1), pp. 112-130. [Online].
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Ismail, A. et al. (2021). Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia. Young consumers. 22 (1), pp. 112-130. [Online].