Self-Efficacy, Locus of Control and Engagement as Determinants of Grades in a Principles of Marketing Class. Issue 4 (1st October 2020)

• Record Type: Journal Article
• Authors: Hopkins, Chris; Ferrell, O. C.; Ferrell, Linda; Hopkins, Karen; Merkle, Adam C.
• Is Part Of: Marketing education review. Volume 30:Issue 4(2020)
• Page Start: 236
• Page End: 251
• Publication Date: 2020-10-01
• Subjects: Marketing -- Study and teaching -- United States -- Periodicals; 658.8007
• DOI: 10.1080/10528008.2020.1837634
• Languages: English
• ISSNs: 1052-8008

Abstract

ABSTRACT: Students' academic performance is usually evaluated by the final grade in a course. There have been limited studies evaluating psychological student traits directly related to academic performance. This study explores self-efficacy, locus of control, and student engagement as they relate to the final grade in the principles of marketing course. The research found that self-efficacy has a direct and positive effect on academic engagement, cognitive engagement and locus of control with self-efficacy being more strongly associated with an internal locus of control. Self-efficacy, engagement, and locus of control were all found to have a positive relationship with the final grade of the course.