Measuring tourism markets vulnerability across destinations using composite indexes. (September 2022)

• Record Type: Journal Article
• Authors: Duro, Juan Antonio; Osorio, Antonio; Perez-Laborda, Alejandro; Fernández-Fernández, Melchor
• Is Part Of: Journal of destination marketing & management. Volume 25(2022)
• Publication Date: 2022-09
• Subjects: Tourism vulnerability -- Tourism risk -- Spain -- Principal components -- Factor analysis; Place marketing -- Periodicals; Tourism -- Management -- Periodicals; Electronic journals; 658.8005
• DOI: 10.1016/j.jdmm.2022.100731
• Languages: English
• ISSNs: 2212-571X

Abstract

Abstract: This paper addresses the concept of tourism vulnerability associated with the structure of the destinations' tourism source markets, by using several relevant factors and the construction of synthetic indexes. Following an operable and parsimonious criterion, we select a reduced set of fundamental indicators that have been stressed in the literature, and that are related to dimensions such as the destination proximity, the degree of the market demand concentration, the strength of seasonality, or the economic profile of the tourists. We implement this framework for the fifty Spanish provinces, using hotel travelers as an indicator of the demand for a destination. In this way, we guarantee a wide territorial coverage and heterogeneity of factors. The results obtained withstand various robustness analyses, and indicate that the play of the various factors means that among the most vulnerable provinces there are all kinds, both specialized in sun and beach, and urban, cultural or rural, for example (which indicates that the tourism model does not determine the degree of vulnerability). On the other hand, the vulnerability would be associated with the magnitude of the demand and would have little to do with the competitiveness measures as they have been proposed up to now. Overall, the proposed methodology and empirical results can be easily applied in practice and are of great interest for researchers, managers and policymakers. Highlights: This paper addresses the concept of markets tourism vulnerability. The vulnerability index is computed using a set of reasonable and weighted factors. The methodology has been applied for the fifty Spanish provinces. The results obtained indicate all kinds of vulnerable provinces. Vulnerability seems have little to do with the standard competitiveness notion.