Market-oriented business model for SMEs' disruptive innovations internationalization. Issue 5 (16th February 2021)

• Record Type: Journal Article
• Authors: Sundström, Agneta; Hyder, Akmal S.; Chowdhury, Ehsanul Huda
• Is Part Of: Marketing intelligence & planning. Volume 39:Issue 5(2021)
• Page Start: 670
• Page End: 686
• Publication Date: 2021-02-16
• Subjects: Market orientation -- SMEs -- Business model -- Disruptive innovation -- Internationalization -- Buyer chains; 658.83
• DOI: 10.1108/MIP-10-2019-0527
• Languages: English
• ISSNs: 0263-4503

Abstract

Abstract : Purpose: The aim of this study is to develop and evaluate a market-oriented business model (MOBM) and analyze how it contributes to internationalization of SMEs' disruptive innovation. Design/methodology/approach: Based on market orientation literature, an MOBM is developed and assessed through collaboration among companies, researchers and networking partners. For the evaluation of the model, qualitative data was collected through workshops, interviews and participatory observations at four case SMEs. Methodologically, the implementation of the MOBM consists of a systematic knowledge development process by following four work packages to support the companies' market-oriented internationalization. Findings: The results show that SMEs face internal barriers to developing innovativeness that hinder them from creating effective disruptive innovation for the international buyer chain. The study finds that SMEs need to work with an MOBM for developing market intelligence within the organization and seek external support for entering the international market. Practical implications: The methodological strength allows application, evaluation and modification of the MOBM in close collaboration with the SMEs that directly benefit from its implementation. Modifying the principles of market orientation by practical application, SMEs can apply the MOBM to analyze their internationalization capacity for high-tech disruptive innovations. Originality/value: This article contributes to new thinking by introducing market orientation to SMEs' internationalization of disruptive innovation. The study highlights the less researched field of disruptive innovation by developing the MOBM to deal with SMEs' internationalization.