ENGAGING GENERATION Z AND HELPING HURRICANE VICTIMS WITH A MARKETING PROJECT. Issue 2 (2nd April 2020)
- Record Type:
- Journal Article
- Title:
- ENGAGING GENERATION Z AND HELPING HURRICANE VICTIMS WITH A MARKETING PROJECT. Issue 2 (2nd April 2020)
- Main Title:
- ENGAGING GENERATION Z AND HELPING HURRICANE VICTIMS WITH A MARKETING PROJECT
- Authors:
- Rippé, Cindy B.
- Abstract:
- Abstract : Educators can foster the engagement of Generation Z students by leveraging their passions for social issues and collaboration. This article describes a marketing project, including the planning, promotion, and implementation of a campus-wide Canned Food Drive that culminated in a Canned Food Statue Contest securing more than 2, 000 cans for hurricane victims. The innovation is detailed with specific steps related to course outcomes, examples for implementation, adaptations for different classes, and tips for success. Qualitative analyses using a control group provide deeper insight into the effectiveness of the innovation, which was selected for the 2018 Cengage Pride/Ferrell Innovations in Teaching Award.
- Is Part Of:
- Marketing education review. Volume 30:Issue 2(2020)
- Journal:
- Marketing education review
- Issue:
- Volume 30:Issue 2(2020)
- Issue Display:
- Volume 30, Issue 2 (2020)
- Year:
- 2020
- Volume:
- 30
- Issue:
- 2
- Issue Sort Value:
- 2020-0030-0002-0000
- Page Start:
- 82
- Page End:
- 88
- Publication Date:
- 2020-04-02
- Subjects:
- Marketing -- Study and teaching -- United States -- Periodicals
658.8007 - Journal URLs:
- http://www.tandfonline.com/loi/mmer20#.Vvpz5VL2aic ↗
http://www.tandfonline.com/ ↗ - DOI:
- 10.1080/10528008.2019.1646141 ↗
- Languages:
- English
- ISSNs:
- 1052-8008
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 5381.641970
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 22948.xml