Am I choosing the right career? The implications of COVID-19 on the occupational attitudes of hospitality management students. (May 2021)

• Record Type: Journal Article
• Authors: Birtch, Thomas A.; Chiang, Flora F.T.; Cai, Zhenyao; Wang, Jin
• Is Part Of: International journal of hospitality management. Volume 95(2021)
• Publication Date: 2021-05
• Subjects: COVID-19 -- Hospitality management students -- Negative emotions -- Occupational identification -- Job choice intention -- Proactive motivation; Hotel management -- Periodicals; Restaurant management -- Periodicals; Food service management -- Periodicals; Hôtels -- Gestion -- Périodiques; Restaurants -- Gestion -- Périodiques; Services alimentaires -- Gestion -- Périodiques; Food service management; Hotel management; Restaurant management; Periodicals; 647.94
• DOI: 10.1016/j.ijhm.2021.102931
• Languages: English
• ISSNs: 0278-4319

Abstract

Abstract: The hospitality industry is under threat from COVID-19 and the possibility of future crises remains very real. To improve understanding of how such a crisis impacts the attractiveness of pursuing a career in the hospitality industry, this study examines the effects of negative emotions invoked by COVID-19 on hospitality management students' occupational attitudes. Using a sample of 425 students, we find that in addition to diminishing their occupational identification and in turn, job choice intentions, that the effects of these negative emotions are channeled through three salient motivational pathways, namely self-efficacy, intrinsic and extrinsic motivation, and passion. Thus, the study not only advances theory by providing a more nuanced conceptualization of the effects of negative emotions on occupational attitudes but it identifies important leverage points that can be harnessed to help mitigate the harmful emotional effects of a crisis, such as COVID-19, important and timely contributions that the authors hope will benefit aspiring hospitality industry talent and help restore the attractiveness of careers in the hospitality industry. Future research directions and implications to theory and practice are discussed. Highlights: COVID-19 adversely impacts hospitality management students' emotions and occupational attitudes. The attractiveness of pursuing a career in the hospitality industry is being reduced by COVID-19. Self-efficacy, intrinsic and extrinsic motivation, and passion are salient to mitigating the effects of COVID-19. Occupational identification is critical to preserving job choice intentions, especially during COVID-19.