Cite
APA Citation
Schivinski, B., Muntinga, D. G., Pontes, H. M., & Lukasik, P. (2021). influencing COBRAs: the effects of brand equity on the consumer's propensity to engage with brand-related content on social media. Journal of strategic marketing, 29, 1–23. http://access.bl.uk/ark:/81055/vdc_100117908542.0x000031