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HARVARD Citation
Schivinski, B. et al. (2021). Influencing COBRAs: the effects of brand equity on the consumer's propensity to engage with brand-related content on social media. Journal of strategic marketing. pp. 1-23. [Online].
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Schivinski, B. et al. (2021). Influencing COBRAs: the effects of brand equity on the consumer's propensity to engage with brand-related content on social media. Journal of strategic marketing. pp. 1-23. [Online].