Guest editorial. Issue 5 (3rd May 2019)
- Record Type:
- Journal Article
- Title:
- Guest editorial. Issue 5 (3rd May 2019)
- Main Title:
- Guest editorial
- Authors:
- Grappi, Silvia
Zarantonello, Lia
Romani, Simona - Abstract:
- Is Part Of:
- Journal of product & brand management. Volume 28:Issue 5(2019)
- Journal:
- Journal of product & brand management
- Issue:
- Volume 28:Issue 5(2019)
- Issue Display:
- Volume 28, Issue 5 (2019)
- Year:
- 2019
- Volume:
- 28
- Issue:
- 5
- Issue Sort Value:
- 2019-0028-0005-0000
- Page Start:
- 573
- Page End:
- 574
- Publication Date:
- 2019-05-03
- Subjects:
- New products -- Management -- Periodicals
New products -- Marketing -- Periodicals
Branding (Marketing) -- Periodicals
Advertising -- Brand name products -- Periodicals
658.8 - Journal URLs:
- http://www.emeraldinsight.com/1061-0421.htm ↗
http://www.emeraldinsight.com/jpbm.htm ↗
http://firstsearch.oclc.org ↗
http://www.emeraldinsight.com/ ↗ - DOI:
- 10.1108/JPBM-05-2019-2359 ↗
- Languages:
- English
- ISSNs:
- 1061-0421
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 5042.648000
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 22666.xml