DEDICATED MARKETING ETHICS COURSE: DESIGN AND TEST. Issue 3 (2nd July 2020)

• Record Type: Journal Article
• Authors: Aguirre, Grant C.; Hyman, Michael R.; Jones, Jeri L.
• Is Part Of: Marketing education review. Volume 30:Issue 3(2020)
• Page Start: 177
• Page End: 194
• Publication Date: 2020-07-02
• Subjects: Marketing -- Study and teaching -- United States -- Periodicals; 658.8007
• DOI: 10.1080/10528008.2020.1787845
• Languages: English
• ISSNs: 1052-8008

Abstract

ABSTRACT: To explore the best structure for a dedicated marketing ethics course, two field experiments were conducted in which two case types (i.e., small business/personal decision-making versus corporate-wrongdoing) and the timing of logic and critical thinking instruction were manipulated. Results show undergraduates can identify and apply ethical theories to business decision-making more readily when instruction begins with logic and critical thinking, is followed by instruction in theory combined with small business decision-making cases, and concludes with more complex cases about large corporations. Also, enhanced ethical awareness fostered by a dedicated marketing ethics course increases students' idealism but may decrease their relativism.