Fresh perspectives on brand management. Issue 11 (23rd July 2020)
- Record Type:
- Journal Article
- Title:
- Fresh perspectives on brand management. Issue 11 (23rd July 2020)
- Main Title:
- Fresh perspectives on brand management
- Authors:
- Baumgarth, Carsten
Boltz, Dirk-Mario
Schmidt, Holger J.
Roper, Stuart - Abstract:
- Is Part Of:
- Journal of marketing management. Volume 36:Issue 11/12(2020)
- Journal:
- Journal of marketing management
- Issue:
- Volume 36:Issue 11/12(2020)
- Issue Display:
- Volume 36, Issue 11/12 (2020)
- Year:
- 2020
- Volume:
- 36
- Issue:
- 11/12
- Issue Sort Value:
- 2020-0036-NaN-0000
- Page Start:
- 973
- Page End:
- 980
- Publication Date:
- 2020-07-23
- Subjects:
- Marketing -- Management -- Periodicals
Marketing -- Management
Periodicals
658.8005 - Journal URLs:
- http://www.tandfonline.com/loi/rjmm20 ↗
http://www.westburn.co.uk/jmm/index.cfm ↗
http://www.tandfonline.com/ ↗ - DOI:
- 10.1080/0267257X.2020.1824658 ↗
- Languages:
- English
- ISSNs:
- 0267-257X
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 22516.xml