Cite
APA Citation
Billore, A., Jayasimha, K. R., Sadh, A., & Nambudiri, R. (2020). divergence or Relevance in Advertisements: What Works in Emerging Markets? Evidence from Indian Consumers. Journal of global marketing, 33(4), 225–241. http://access.bl.uk/ark:/81055/vdc_100159434068.0x000042