Cite
HARVARD Citation
Billore, A. et al. (2020). Divergence or Relevance in Advertisements: What Works in Emerging Markets? Evidence from Indian Consumers. Journal of global marketing. 33 (4), pp. 225-241. [Online].
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Billore, A. et al. (2020). Divergence or Relevance in Advertisements: What Works in Emerging Markets? Evidence from Indian Consumers. Journal of global marketing. 33 (4), pp. 225-241. [Online].